40 under 40!

To date, I haven’t  posted any of the radio, newspaper, or tv coverage that’s found it’s way to me since The Apprentice. Mostly because it was all so random and I never really found it that interesting. But Advertising Age just announced their “40 under 40” list, and I’m quite honored (and surprised) to be on it!

Professional recognition aside, I have a personal reason to be stoked. I first started reading Ad Age about 7 years ago when I worked at DiversityInc. I used to leaf through it and think about how cool it would be to one day work at some of the companies mentioned and to meet the people in the stories. The fact is, I now work at one of the most frequently written-up companies and just got one of those honors is beyond surreal.

If you’ve come to the site because Ad Age was kind enough to link to my blog (thanks, guys!), I’d like to recommend suryaonmarketing.com (SoM) . This blog is mostly personal musings, while SoM will focus on what I see as interesting marketing with a focus on new media stories.

Oh and the quote that they refer to in the Ad Age article is from this random post.

5/13/13 – I still remember the day the email popped up on my Blackberry from Ad Age letting me know this was probably going to happen. Despite dealing with “the fame” of The Apprentice, I was more excited about this.

Surya on Marketing: Facebook/MySpace

This post is from: Surya on Marketing (suryaonmarketing.com)

I’m making a prediction. By the end of 2007, there will be a slew of mainstream media stories on Facebook vs MySpace. I further believe that they will have the tone that the previous MySpace vs Friendster stories had: breathless accounts of how Friendster (and this time, MySpace) made error after error as MySpace (and now Facebook) ate its lunch. And so before these myth-making accounts only made possible by the benefit of hindsight get written, I want to take my shot.

Why MySpace is so over, and why Facebook will only gain momentum.

I’ll submit that there are two fundamental reasons why Facebook is Continue reading

facebook & myspace.

I graduated from college a tad bit too early for social networking. Facebook wasn’t a twinkle in Zuck’s eye when I was in college, and Friendster wasn’t really even up yet. But being a tech-groupie I joined Friendster probably in 03/04. Then MySpace. And then, once I found my rutgers alumni email password, Facebook.

What’s been most interesting to see is how quickly they’ve come and gone. Friendster was sizzling. Then died. MySpace was then the hottest thing ever for a few years. Now, all I hear about is Facebook. I’ve been actively using both Facebook and Myspace daily over the past year, and now clearly prefer one to the other. If I never had to log-in to MySpace again, I’d be thrilled. It’s filled with spam, people’s songs blasting from their profile, and hideous looking pages. Facebook is prettier and more real. Anyway, is MySpace over? Is Facebook hot for now, but waiting for the “next” one to come take its place? What do you think? Email me!

5/11/13 – A Facebook and LinkedIn to rule them all.

sheep, msm, & the sports illustrated curse!

The New York Times had this article over the weekend all about how online retailing is so over. Yesterday. Dead. Done. Well, maybe they didn’t proclaim it over, but they certainly were calling dibs on the rotting remains. Anyway, as soon as I saw this I was struck by what this meant. Well, let me clarify: I don’t see this as substantive news. I’m more struck by the reality of having to deal with the media now acting as if this was reality. One article doesn’t make anything so, but by virtue of the NY Times writing this article, doing some decent research and gotten some solid names to give quotes– a cursory glance at the article would convince a reader to take for granted that online sales are slowing. So the meme starts.

What does it matter? Well, I guess it doesn’t. But it got me thinking about how much of the media seems to be sheep these days. One station or outlet reports something, and then, all of a sudden, it’s fact. Everyone quotes patient zero and it’s true. The media chases the hot story, and usually, the simple story. So if someone has done the legwork and seems to have their stuff together– sure, let’s run with it!

Continue reading

magazines, blogs, news, and my favorites.

Once upon a time, Business 2.0 was my favorite magazine. I loved reading about the hottest companies and ideas. There were great one-page articles on what’s hot and cool right now. It was filled with news about young people doing amazing things. It brimmed full of interesting ideas and tips. And that was awesome perspective and information. I’d tear through the issue as soon as I got it, often that same night.

A funny thing has happened though. I noticed this year that my joy and love for Business 2.0 had significantly dimmed. Why? Blogs. Though I’ve “blogging” (does doing LiveJournal in 2000 count?) for years now, I’ve only been sucked in this year, spending an hour+ daily reading blogs. All of the great stuff that I used to love from Business 2.0, was now being fulfilled and then some by my blogs. A lot of this information lent itself more naturally to blogs, too. They were bite-sized, quick stories and the fact that they ran the spectrum of all topics under the sun made them better.

I read recently that Business 2.0 was having some issues. Circulation down, etc. That got me thinking about what I’d do different. If I was a publisher at a major magazine, I’d run as fast as I could to what my medium does best. Ideally this is also something that the medium that threatens me doesn’t do well. This means I’d refocus Business 2.0 around lengthy deep analysis into the big questions that people are asking about the new business world. Leave the quick profiles, the news updates, and the spotlight of the “hot startups” to blogs. I think blogs do it better anyway. Magazines have the advantage of:

– engaging readers for more than a few scant minutes (something I constantly challenge and in doing so annoy the few loyal readers I have!)

– full-time staffs who can spend the time doing thoughtful, careful research

– the credibility to gain access to many of the halls of power and notable personalities that all but the most connected of bloggers don’t.

And of course, if you’re reading a looong article, you’d much rather have it physically in your hand. So, I’d propose that Bus 2.0 grows up into it’s older brother Fortune, but with a different focus. Leave the Fortune 500, yes, to Fortune. Tackle the hottest questions that Silicon Valley is asking, etc.

So why this entry now?

1) Marc Andreessen, the amazing entrepreneur, just started blogging. And he’s totally wrecking my view of the world. (which i just stated above) He’s posting these long, insightful, seemingly deeply researched posts on a wide-expanse of topics. It’s ridiculously amazing. Anyone interested in business, and/or technology should read every one of his blog entries. My favorite. He’s encroaching on what should be prime magazine turf.

2) Owen Thomas my favorite writer at Business 2.0, announced he’s leaving to be the blogger at Valleywag. That’s the blog to which everyone working in technology is ridiculously addicted to. It’s the equivalent of those entertainment shows on TV: Extra, Entertainment Tonight, etc. They more or less are usually right, sometimes cover weighty topics, and is pretty glitzy (it’s sexy to have been mentioned). When I was younger and obsessed with Hollywood, I used to think about how cool it would be to one day be on one of those programs (of course, with The Apprentice, this surreally happened)– I think it’s similar for Bay residents to secretly hope for a mention on the ‘wag. Anyway, my point here is that Thomas who was blogging for 2.0 anyway, has gone full-bore into the “new medium” for this kind of news. It’s exciting. And I can’t wait to read it now.

End random thoughts on blogs vs magazines.

5/11/13 – it’s nice to actually call a trend properly every now and then. Om Malik from Business 2.0 went on to start GigaOm a huge publishing enterprise birthed through a blog. Meanwhile, magazines continue their descent. Sadly.

npr or u2?

It takes me 3 minutes to get to work, which as it turns out, is basically my attention span anyway. As I drove to work yesterday I was listening to NPR discussing the state of the Iraqi government. So I’m hearing Iraqi’s talk about what’s actually happening in their country, about the state of “benchmarks” for the government, and basically how potentially the fate of the Iraqi people lie with their gov’t. Spoiler: not in good shape. So I’m listening to that, and I had an urge to see what else was on.

Four of my other presets Continue reading

got beer? the federation of domestic beer manufacturers.

Probably like you, I just finished watching the Super Bowl. Among a generally average crop of commercials there were the typically funny beer commercials. But, if you’re like me, moments after you see one, you’ll laugh and then struggle to remember which brand it was for. Therefore I propose that the domestic beer manufacturers give up their individual campaigns, form a coalition and pool their spending into a “drink domestic beer” campaign. Keep the humor, but remove the pretense of it actually selling your brand. Think about it like a “Got Milk?” campaign.

This might not actually be quite as insane as it sounds.

2/27/13 – This might be exactly as insane as it sounds.

gm & marketing. marketing? what’s that?

I preface this post with the caveat that we’re a huge GM family – both of my cars to date have been GM and almost everyone in my family buys American/GM. So this post is dripping with Love.

GM’s marketing “strategy” makes me want to bang my head into a wall. Strategy is in quotes, because I don’t think there is one.

The problem for American car manufacturers is actually pretty straightforward. GM’s problem is that a very large cross-section of America thinks they make really crappy cars. You say “GM” and they think of “care repairs”. And for good reason: Back in the 1980’s and early 90’s GM stopped Continue reading