Hi, my name is Surya and I have a problem. I order too much from Amazon. So much so, that all the books now dominate the walls of my apt.
Yet, Amazon also frustrates me to no end. When I buy a present for for someone, say my 1 year-old nephew, the next time on the site my recommendations are filled with the latest Dora the Explorer and Wiggles items. If youshop for someone regularly, like a spouse, the problem is even worse. While not a huge issue, it’s frustrating because it seems so easily fixed and because the “Recommended for” is one of Amazon’s coolest features. Here’s my suggestion on how to fix it:
If the item is for me, I’d do nothing. If it’s a present for say, my niece, I’d tag it with her name at checkout, etc. This accomplishes a few things:
1) It cleans up my recommendations and only delivers things relevant for me– making me happy and getting them more sales.
2) It makes shopping for my niece easier. Next time I need a present for her, I’d just choose from my tags, and get recommendations for her. Amazon now starts building lock-in on gifts too.
Everyone wins, right? Amazon makes more money. I get a better experience. My niece gets better presents. The USPS gets more packages to deliver. Everyone’s happy.
Tags. I want tags!
2/21/13 – I still would like tags.