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what apple music should be

Om Malik on Apple Music in The New Yorker.

April 28, 2003, Apple launched the iTunes Music Store, saving the music industry from the scourge of piracy while creating a large and steady source of revenue for Apple. Thirteen years later, however, what started as a simple and intuitive way to find music has become a cluttered festoonery of features. As Apple begins competing with focussed streaming services like Spotify, the company’s strategy of tacking new services, like Apple Music, which became available last year, onto already bloated software has made the experience of using the application more and more unpleasant.

It totally sucks. I did the free trial of Apple Music. During it, and after, I’ve been so confused how to do basic things between my iPhone and iTunes on my MacBook. Holy Hell.

Does this need to be so hard? How about this:

Apple Music is the new sole Apple Music service (Creative, huh?).

iTunes is the designation for Music that you own (represented by an infinity symbol since it’s “owned”)

Beats is the designation for Streaming (the beats logo, obvi)

Stations is designation for both their Radio and personal playlists with a toggle.

That’s it.

(For those who say kill/sunset iTunes, I don’t think it’s practical. It’s a multi-billion dollar business and market leader in song sales. Why kill that? Keep it for those who want music “forever.” It also makes the whole Apple Music thing more holistic. You can subscribe/unsubscribe and your Apple Music is still useful. It just works.)

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