Probably like you, I just finished watching the Super Bowl. Among a generally average crop of commercials there were the typically funny beer commercials. But, if you’re like me, moments after you see one, you’ll laugh and then struggle to remember which brand it was for. Therefore I propose that the domestic beer manufacturers give up their individual campaigns, form a coalition and pool their spending into a “drink domestic beer” campaign. Keep the humor, but remove the pretense of it actually selling your brand. Think about it like a “Got Milk?” campaign.
This might not actually be quite as insane as it sounds.
2/27/13 – This might be exactly as insane as it sounds.